According to the IAB’s 2025 report, 30% of digital video ads are currently created with generative AI, up from 37% using GenAI content tools last year, with buyers reporting 44% adoption of GenAI tools year-over-year. The AI video generator market …
As of Q1 2026, Business of Fashion reports that 87% of fashion executives say sustainability regulations will affect their businesses, forcing a reevaluation of how marketing assets are created. Canva’s 2026 Magic Fashion Suite update has captured significant attention in
ASTM International established its subcommittee on 3D digital fabrics (D13.67) in November 2025, marking the first known benchmark specifically for digital fabric physics validation. This development addresses a critical industry gap: without standardized interoperability, digital twins created on one platform
As of Q4 2025, McKinsey reports that more than 35% of fashion executives are already using generative AI in areas such as online customer service, image creation, copywriting, and product discovery, marking the shift from experimental pilots to operational necessity.
As of 2026, online apparel returns remain high, and the latest returns benchmark puts ecommerce returns at about 19.3% of online sales while apparel sits much higher, at roughly 20% to 40% depending on category and retailer mix. That makes
As of Q1 2026, McKinsey’s State of Fashion 2026 report identifies that 40% of consumers are already using AI tools to shop, with autonomous AI shopping agents emerging to monitor prices, compare fabrics, and complete checkout processes on behalf of
As of Q1 2026, McKinsey’s State of Fashion report shows that over 68% of fashion brands now use 3D design tools in their product development workflows. The industry is seeing accelerated adoption of digital pattern-making, with traditional pattern makers compressing
As of Q1 2026, McKinsey’s State of Fashion report confirms that tariffs, volatile input costs, and slow growth have made agility the defining factor for fashion brands, with digital sampling reducing design approval time from weeks to hours. A digital
As of late 2025, the fashion industry’s digital thread market is projected to reach USD 16.29 billion by 2033, growing at a 19.6% CAGR driven by 41% increased adoption of AI-based design tools between 2021 and 2024. The Single Source
In May 2026, agentic AI workflows have shifted from experimental tools into the operational backbone of modern digital fashion design, where AI no longer assists designers step-by-step but executes intent across the entire pipeline from sketch interpretation to physics-based garment