As of the latest State of Fashion reports by McKinsey, digital product creation and generative AI are among the top technology priorities for fashion executives trying to protect margin while shortening development cycles. At the same time, physics-based garment tools …
As of the latest State of Fashion report, apparel executives are bracing for weaker industry conditions and are prioritizing margin protection through leaner inventory and higher product responsiveness rather than pure volume growth. This pressure coincides with research that positions …
As of 2025, McKinsey’s State of Fashion analysis shows that brands investing in digital product creation and 3D workflows are using them not only for design efficiency, but increasingly as front-end commercial tools in B2B selling and assortments. Business of …
As of late 2023, McKinsey’s State of Fashion report notes that brands investing in digital product creation are compressing design and development cycles to stay competitive under tighter calendars and growing SKU counts. In teamwear, licensed sports, and promotional apparel, …
As of the State of Fashion 2024 report, McKinsey and The Business of Fashion highlight that fashion executives are pushing for productivity gains rather than pure volume growth, with generative AI and digital product creation earmarked as priority investment themes …