As of McKinsey’s State of Fashion 2026 outlook, digital product creation is one of the few technology categories where executives still plan to increase investment, largely to reduce sampling time and material waste across the value chain. At the same …
As of late 2025, McKinsey’s “State of Fashion” research shows brands concentrating investment on technologies that compress development calendars and improve assortment responsiveness rather than just chasing top-line growth. At the same time, Business of Fashion reports that companies using …
As of late 2024, The State of Fashion report from BoF and McKinsey highlights that digital product creation and virtual sampling are becoming priority levers for brands trying to shorten development timelines while managing cost and sustainability pressures. In 2026, …
As of the latest State of Fashion analysis by BoF and McKinsey, digital product creation and virtual sampling are now among the top technology priorities for apparel brands seeking margin and speed gains, particularly in product-intense categories like intimates. For …