As of 2026, digital product creation has expanded from garment visualization into material-level accuracy, with reports from McKinsey and BoF indicating that fabric digitization is now a critical bottleneck in scaling 3D workflows. Brands investing in AI-driven design and virtual
As of Q1 2026, the Business of Fashion-McKinsey State of Fashion report confirms that over 35 percent of fashion executives are now using generative AI in customer service, image creation, and product discovery. Looking back at 2025, apparel customization shifted
As of 2025, research from McKinsey and Business of Fashion confirms that AI and 3D digital product creation have moved beyond experimentation into operational deployment across apparel companies. In 2026, the defining shift is not a single tool but the
As of 2025, coverage from Vogue Business and Business of Fashion shows that AI-generated try-on and outfit visualization tools are rapidly expanding, especially in e-commerce and social commerce contexts where visual content drives conversion. In 2026, tools like PixPretty’s AI
As of 2026, BoF Insights and McKinsey reports indicate that luxury fashion houses are shifting from image-led seasonal design toward product-driven development, where data, material precision, and engineering decisions increasingly define both creativity and commercial success.
As of 2026, global apparel reports from McKinsey and Business of Fashion highlight children’s wear—particularly infant and toddler segments—as one of the most resilient categories, driven by stable demand and increasing product differentiation. At the same time, brands in this
As of Q1 2026, the Business of Fashion-McKinsey State of Fashion report confirms that over 35 percent of fashion executives are now using generative AI in customer service, image creation, and product discovery. For Turkey’s textile industry, positioned strategically between
As of Q1 2026, Business of Fashion Insights reports that 60% of mid-to-large fashion brands now plan to adopt virtual prototyping as a core part of their product development workflow, driven by AI advancements and net-zero sustainability pledges. This shift
As of 2025, industry analyses from Business of Fashion and McKinsey highlight that digital product creation is moving from pilot programs into core operations for apparel companies, with 3D workflows increasingly embedded across design, sampling, and merchandising. In 2026, the
As of 2025, BoF Insights reports that a growing share of fashion brands are restructuring their product development workflows around digital-first processes, driven by shorter trend cycles and mounting sustainability pressure. ERP systems are no longer back-office tools; when connected