Style3D x Wolf Lingerie: Transforming Lingerie Design with AI + 3D Innovation

About Wolf Lingerie

Established in 1947, Wolf Lingerie is a France-based lingerie company located near Strasbourg, employing around 180 people—76% of whom are women. The company designs and develops several well-known brands, including Sans Complexe and Billet Doux, among others.

We sat down with two key members of the Wolf Lingerie team: Agnès Denat, Head of Style and Artistic Coordinator / Creative Direction & 360° Strategy and Fabienne Baehr, Fashion Designer with 18 years at the company, to discuss how AI + 3D technology has transformed their creative process.

In this interview, they share their honest experiences, from daily workflow changes to the exciting possibilities of AI-generated visuals, and how Style3D has become an essential tool in Wolf’s 70+ year journey of crafting beautiful lingerie for all women.

“We are absolutely thrilled to share our experience with the Style3D tool. We are very satisfied with this solution, as it is now an integral part of our creative process”.

Agnès Denat, Head of Style and Artistic Coordinator / Creative Direction & 360° Strategy

“Working directly with Style3D helps the team visualize products earlier and refine them more efficiently. We develop all of our models directly in 3D, which gives us a better visualization of our products and allows us to anticipate adjustments much more efficiently”.

Quickly Testing Color Variations

“You select the color and whatever you want to change, provide the pantone codes, and it is all completely finished in just a few minutes“.

“The team can experiment with a wide range of colorways without additional production effort”.

Creating Visual Content and Product Videos Beyond Static Images

“We created a background image with a backdrop. And then, we told it that the young woman should be walking along the beach, and in just a few seconds, it generates a five-second video, all in all quite realistic, without having a model, a real model.”

Creating Realistic Digital Models with iWish

“These avatars, which are more specifically digital models. Allow the team to showcase products in realistic contexts. The team can simulate product movement and create visuals without traditional photoshoots”.

Improving Collaboration Across Departments

“Better visualize things thanks to these highly realistic renders, which let them see the product more clearly and even run live tests. The ability to test color and material variations also helps speed up product validation”.

“The adoption of Style3D has improved communication between design, marketing, and sales teams“.

“It also improves collaboration across departments. It has truly transformed the way we collaborate, because even in how we share with other departments, it has become much more fluid“.

Wolf Lingerie’s Benefits

• Faster Color Approvals: 10 to 15 color variations created instantly.
• Virtual Photoshoots: Realistic product visuals without a model, without a shoot using iWish.
• Enhanced Collaboration: Marketing, sales, and design teams, all aligned.

The team sees Style3D as an essential tool moving forward. It is a tool that is extremely powerful for us and has become truly essential to our process.

Meet the Wolf Lingerie Team

“Hello, my name is Agnès Denat, and I am the head of style as well as the artistic coordinator at Wolf Lingerie. I work specifically for the brand Sans Complexe Lingerie in the design department, and I manage all coordination, trends, and creative research”.

“Hello, my name is Fabienne Baehr, and I have worked as a fashion designer at Wolf Lingerie for nearly 18 years, and we’ve had Style3D for three years now. We really find this system extremely useful for assisting us with our creative designs and even for producing realistic product visualisations that help convey our ideas”.