Global fashion is undergoing an unprecedented transformation. Digitalization, sustainability, and efficiency are no longer abstract concepts but concrete goals that are reshaping the entire value chain. In this context, the collaboration between Kashion Industry Co., Ltd.— one of the leading ODM apparel suppliers for international brands— and Style3D stands out as a prime example of how 3D and AI can become strategic pillars for the industry.
From Physical Sample to Digital Twin
Kashion first adopted 3D in 2016 to cut costs and reduce sample development times. The introduction of Style3D in 2020 to accelerated this transition, driving a deep revision of workflows and swift integration with existing enterprise systems.
The numbers speak for Kashion’s depth in 3D:
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- Over 100,000 Style3D assets created;
- 10,000 new digital designs produced annually for more than 100 global clients;
- A 3D showroom with more than 7,000 digitized patterns, accessible via mobile;
- Integrated management of over 15,000 online samples thanks to the connection between Style3D and Centric PLM system.
Digitalization has transformed the physical sample from an indispensable tool into a complementary resource, drastically reducing both time and cost.
Solving Industry Pain Points
Traditionally, developing a fashion collection has meant facing high material, logistics, and manpower costs, coupled with long approval cycles and a first-sample success rate that is often far from ideal. On top of that, the growing pressure from brands to cut prices and accelerate time-to-market has made it increasingly difficult for suppliers to meet expectations. With Style3D, however, Kashion has managed to turn these challenges into opportunities.
The adoption of digital solutions has shortened the sample development cycle from 5 weeks down to just 3 days with 90% adoption rate for first sample. This helps Kashion to focus on more Design Samples output. With the decrease of operation cost, Kashion doubles it’s design sample amount from 4700 pieces in 2019 to 9600 pieces in 2024.
With AI+3D of Style3D, Kashion enjoys the benefits internally and externally.
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- GPU simulation & render allows Kashion to be faster in 3D creation and more accurate in fitting and production costs with clients.
- AI +3D helps Kashion designer to build the collection much faster with physical & digital assets and super realistic, thus opens the potential for 1-month delivery orders.
- A simplified workflow of Graphic Design and validation. As Yelena, artwork designer at Kashion, points out: “Before, we could only show clients a single pattern on a single fabric. Now we can generate thousands of combinations and collaborate directly online together with nesting estimation, increasing both precision and efficiency.”
Voices from the Frontline
Digital transformation has impacted not only processes but also people’s mindset.
Laura, Head of R&D at Kashion, explains: “3D is no more complex than software like Photoshop; in fact, in some cases it’s even easier. Today, it’s an everyday tool for our teams. With Style3D, we’ve achieved higher pattern accuracy compared to other software, which increases brands’ confidence in our digital samples.”
From a market perspective, Sandra, a sales representative in Germany, adds: “Clients love 3D samples because they allow them to know exactly what they’re getting. It’s a visual language that is immediate and universal.”
Technology Integration and Training
The integration of Style3D cloud with the PLM system has enabled Kashion to operate in a unified environment, significantly reducing training costs and increasing cross-team efficiency. At the same time, the company has invested in training 3D specialists in collaboration with academic institutions, proof that digitalization also requires new skills and professional profiles.
From a technical standpoint, building a standardized avatar library (poses, measurements, perspectives) and a digitized fabric library (70+ tested and calibrated fabrics) has further enhanced the realism and accuracy of virtual prototypes.
3D and AI: The Future is Already Here
3D is no longer an experimental option but a core technology, on par with widely used digital design tools. Collaboration with Style3D has enabled Kashion to stay ahead of the curve, positioning itself as a competitive player in an increasingly digital global market.
Looking ahead, the prospects are clear:
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- Wider application of 3D on the retail side (virtual try-on, digital capsules, interactive showrooms);
- Integration with AI to generate new collections, optimize customization, and tap into proprietary data;
- Building a digital ecosystem that connects suppliers, brands, and consumers in a rapid, unified flow.
A Replicable Success Story
Kashion’s story demonstrates that digitalization is not just an internal advantage but also a lever for market growth and differentiation. Shortening development times, improving sample accuracy, multiplying creative options, and enhancing communication with brands—today, all this is possible thanks to 3D and AI.
For fashion industry partners looking to remain competitive, the message is clear: adopting AI and 3D today means building tomorrow’s success.
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