Amid the wave of digital transformation in the textile and apparel industry, HTT Corporation — a fabric R&D company with three decades of expertise — has partnered with Style3D to drive management upgrades and market expansion through technology. Recently, Su Yubi, General Manager of HTT Corporation, remarked in an interview: “I believe Style3D is the 3D software that understands the textile and apparel industry the most. I’d say our choice was absolutely the right one.”
Founded in 1994, Quanzhou Haitian Materials Technology Co., Ltd. (hereinafter referred to as “HTT Corporation”) has upheld the philosophy of “research, produce, pre-research, envision.” The company focuses on integrated innovation and continuous development and application of bio-based materials and functional fabrics. After more than 20 years of growth, it has become a high-tech textile materials enterprise with a fully integrated industry chain, spanning from material R&D to fabric weaving, dyeing and finishing, and garment manufacturing.
Maximize Assets, Minimize Costs
Since partnering with Style3D, HTT Corporation has successfully built a digital fabric library, uploading nearly 700 different fabrics. Each fabric is assigned a unique QR code, making the data not only easy to track internally but also a valuable asset for marketing and promotion.
Under the traditional model, HTT Corporation had to rely on business trips and shipping samples for marketing, which was costly and offered limited reach. After building their online resource library through 3D modeling, their clients can view the finished look of a fabric without leaving their home. Zheng Hui, Head of Product Planning at HTT Corporation, stated: “If clients want to see how a fabric looks as a finished garment, we can create a 3D model to showcase it, reducing sample-making costs. Plus, 3D visualization is more direct and significantly improves communication efficiency.”
3D Online Showroom: Redefining the Customer Experience
With 3D digital technology, online showrooms are creating new communication bridges between companies and their clients. During trade shows, HTT Corporation used Style3D to replicate the content of their physical showroom online. Zheng Hui stated: “The online showroom allows new clients to understand the full strength of our company, including our weaving and dyeing facilities as well as product information.” Furthermore, virtual fashion show videos generated with Style3D captured the attention of many of the people present at the fairs, helping HTT Corporation expand their business and solidify their brand influence.
Even when trade shows aren’t happening, the online showroom proves its unique value. Zheng Hui explains: “Without a trade show, clients who explore more fabrics through 3D tools often reach out to us on their own.” This online exploration sparks interest in in-person visits. Plus, by combining unique QR codes with the 3D platform, HTT Corporation can capture client needs and deliver precisely targeted product suggestions.
Building Client Connections: Turning Passive Into Proactive
“We collaborate with your brand clients to bridge the gap between 3D fabrics and 3D garments,” said Zheng Hui. With these digital tools, HTT Corporation has established strong corporate connections with renowned brands like Decathlon, starting closer and more efficient partnerships. Notably, this approach has transformed HTT Corporation’s role from a passive to a proactive one. Previously, the company often waited for clients to express their needs; now, through the platform, it can quickly push new product information to partners, tailor exclusive fabric solutions based on client requirements, and actively engage in design, R&D, and production. Nowadays, this is a major driver of innovation in the textile industry.
Su Yubi believes that AI is an unstoppable trend. Traditional companies must get involved and proactively adapt to the changes in future work methods and practices. He stated: “We hope to more closely integrate our own needs with AI applications, and in the future, carry out in-depth collaboration with Style3D in the AI field.”
Style3D not only injects new vitality and momentum into the digital transformation of the fabric industry, but also provides strong support for the upgrading of the textile sector. Moving forward, Style3D will continue to improve its core strengths in 3D+AI, leading the fashion industry along the path of digital innovation.
Looking to transform the way your textile business operates? With Style3D, you can accelerate development cycles, cut production costs, and reduce material waste through AI+3D workflows. Our solutions help brands and suppliers build faster, smarter, and more sustainable value chains.
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