With the support of technology, more and more companies are exploring digital solutions tailored to their needs. Since partnering with Style3D in 2022, Fuyi Group has constantly implemented the use of Style3D’s products. What began as using the software solely for 3D modeling evolved into the creation of a digital resource center, ultimately developing into a full digital suite covering products, materials, and marketing strategies, reducing its cost and increasing the efficiency of digital research and development.
Founded in 1966, Fuyi Group is a leading uniform supplier that combines independent design, manufacturing, and customer service. Its extensive product range covers workwear, medical uniforms, school uniforms, military and police attire, chef outfits, and outdoor apparel. The company also produces a variety of functional fabrics, and today its products are exported to around 80 countries worldwide.
Revolutionizing Sample Garment Design with 3D Modeling
As a global trade enterprise, Fuyi traditionally relied on physical sample garments, communicating with clients through remote photos, videos, and other means. This process was often time-consuming and prone to potential misunderstandings with clients. With the help of Style3D, designers can now present their creations — from colors and materials down to intricate details such as stitching — through realistic 3D modeling. Samples can be revised online, meeting client requests while reducing the cost and time involved in producing physical prototypes.
In its first year with Style3D, Fuyi saw it simply as a 3D modeling tool: handy and convenient, yet delivering results that didn’t quite meet expectations. By the second year, however, things had changed. Through ongoing learning and day-to-day use, the team began to see Style3D in a new light: not just as modeling software, but as a dynamic 3D platform capable of carrying rich layers of product information and content.
The Online Resource Library That Powers Product Marketing
Using 3D modeling and scanning, Fuyi stores all sample sheets, technical documents, and finished garments on the Style3D platform. Every action is tracked, making online collaboration across departments smooth and easy, and reducing errors. The upgraded resource library is organized, updated in real time, and showcases countless 3D sample garments.
“We’ve uploaded nearly 2,000 styles onto the platform, allowing clients to quickly find what they need and connect directly with our sales team,” said Fuyi design manager Rao Guangmin.
He believes that In traditional trading companies, trust often lies with individual sales staff, and clients may be lost when a salesperson leaves. With the 3D platform, however, all clients have direct access to the latest product information, shifting trust from the individual to the company itself.
“We now launch new products entirely through the 3D platform. Clients who were initially hesitant have gradually embraced it and now rely on it heavily,’ said Rao Guangmin. ‘Style3D is fully integrated into Fuyi’s operations.”
One Code, One Product: Digital Innovation at Trade Shows
Fuyi’s digital solutions at trade shows have proven highly effective. At the Canton Fair, the 3D system allowed over 150 garments and fabric products to be showcased with unique QR codes. Materials were displayed clearly, product information was easier to understand, and client-sales communication shifted from handwritten notes to fast, crystal-clear QR code scanning. The approach was widely praised and even featured by CCTV.
“We are very satisfied with the Canton Fair results, which reinforced our commitment to using the Style3D system and continue to invest in product digitalization,” said Rao Guangmin. Fuyi and Style3D have gained valuable experience along this challenging journey, discovering the broader potential of digital transformation.
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Looking forward, Style3D will continue to drive innovation and explore even more digital applications, helping companies integrate advanced tools into their businesses to strengthen their advantages, stand out in competitive markets, and keep growing.
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